Logomania Collection by AWE

This AWE logo praises minimalism, simplicity, basics, cleanliness, order and calmness, clarity of mind and clarity of action, essentials, fundamentals and freedom.

Fashion logos are centuries old. Basically, ”logo” comes from the Greek “logos” meaning “word,” “reason” or “plan.” So, a logo was some sort of divine reason to put order into the chaos of the  cosmos. Similarly to the Greek intention to bring order to the universe, a brand logo attempts to bring to the public visual attention a company’s identity, belief, principles and values.

Tribute Collection by AWE

This rebel message T-shirt is a pretext for the natural obligation of human beings to resist and rise up against the unfair, the ugly and the foolish in an act of peaceful and clever disobedience which is not only morally correct, but also mandatory in order to preserve the good essence of the human heart. And it is also a tribute to Princess Margaret – an unhappy princess, more glamorous than the world allowed her to be, – and equally to famous writer, H.D. Thoreau, who advised us of the simple living in his work ”On the Duty of Civil Disobedience” and praised human conscience which he believed to prevail over the dictates of law and govern.