Una. Nessuna. Centomila. Collection by AWE

We, women, are both Mr. Darcy and Elizabeth Bennet at the same time, we have all pride and prejudices and we all have sense and nurture sensibilities, we are intricate human beings with mixed feelings and deep XXI inner structural complexities.

That’s why we need a man’s shirt. To show that we can cross boundaries and look AWEsome while doing it.

Logomania Collection by AWE

This AWE logo is simply about fashion, about going fashionable, it translates our desire to look en vogue, to show, to shine, to steal the limelight, to be cool, to be chic, to look posh.

Fashion logos are centuries old. Basically, ”logo” comes from the Greek “logos” meaning “word,” “reason” or “plan.” So, a logo was some sort of divine reason to put order into the chaos of the  cosmos. Similarly to the Greek intention to bring order to the universe, a brand logo attempts to bring to the public visual attention a company’s identity, belief, principles and values.

Whether or not you are an 80’s Madonna kinda girl, a contemporary punk daydreaming of having Breakfast at Tiffany’s or a chilly pianist or cyclist or just a digital addict like the rest of us who needs access to keys and freedom of movement, AWE’s elbow-length fingerless gloves are not only an item to build a statement look, but also a functional accessory that comes in handy on a fall/winter day and an on-trend and popular choice.