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Grandma T-shirt

280,00 lei

Grandma T-shirt

My Precious 22/23 Collection

“Behind every exquisite thing that existed, there was something tragic.”
― Oscar Wilde, The Picture of Dorian Gray

 

 

 

280,00 lei

Super Puff T-Shirt

285,00 lei

Super Puff T-Shirt

Trompe l’oeil Collection by AWE

This bold association of utmost simplicity and casualness with elaborated garment construction attempts to bring together two worlds which are virtually poles apart, but which, nevertheless, can be brought closer to each other by artful play, imagination and willingness.

Here, the trompe l’oeil technique intends not necessarily to deceive the eye, but to create an illusion pleasant to the eye.

 

285,00 lei

Super Puff Top

295,00 lei

Super Puff Top

Trompe l’oeil Collection by AWE

This bold association of utmost simplicity and casualness with elaborated garment construction attempts to bring together two worlds which are virtually poles apart, but which, nevertheless, can be brought closer to each other by artful play, imagination and willingness.

Here, the trompe l’oeil technique intends not necessarily to deceive the eye, but to create an illusion pleasant to the eye.

 

295,00 lei

Bow-tied T-Shirt

295,00 lei

Bow-tied T-Shirt

Trompe l’oeil Collection by AWE

This mélange of imagery and authenticity in the good old tradition of ceci n’est pas un noeud pap attempts to recreate the theatrical trompe l’oeil effect of the exploration through play, art and fun of the boundary between imagination and reality.

Here, the trompe l’oeil technique intends not necessarily to deceive the eye, but to create an illusion pleasant and enjoyable to the eye.

 

 

295,00 lei

Buttoned-up T-Shirt

295,00 lei

Buttoned-up T-Shirt

Trompe l’oeil Collection by AWE

This play with buttons attempts to recreate the theatrical trompe l’oeil effect of the ludic exploration through art and fun of the boundary between imagination and reality.

Here, the trompe l’oeil technique intends not necessarily to deceive the eye, but to create an illusion  enjoyable to the eye.

 

 

295,00 lei

Je m’en fiche T-shirt

”The fish is mute, expressionless, the fish doesn’t think”, not because the fish ”knows everything”, but because the fish s’en fiche.
Sometimes misspellings are fun.

 

 

195,00 lei

AWE T-Shirt Art Deco

130,00 lei

AWE T-Shirt Art Deco

Logomania Collection by AWE

This AWE logo is the very logo of AWE which best defines the brand identity. It points out to luxury, glamour, exuberance, strong colours, advancement, futurism, geometry, power, modernism, glitter, lines, eccentricity, having at all times a glance back to fashion history.

Fashion logos are centuries old. Basically, ”logo” comes from the Greek “logos” meaning “word,” “reason” or “plan.” So, a logo was some sort of divine reason to put order into the chaos of the  cosmos. Similarly to the Greek intention to bring order to the universe, a brand logo attempts to bring to the public visual attention a company’s identity, belief, principles and values.

 

130,00 lei

AWE T-Shirt Minimalism

Logomania Collection by AWE

This AWE logo praises minimalism, simplicity, basics, cleanliness, order and calmness, clarity of mind and clarity of action, essentials, fundamentals and freedom.

Fashion logos are centuries old. Basically, ”logo” comes from the Greek “logos” meaning “word,” “reason” or “plan.” So, a logo was some sort of divine reason to put order into the chaos of the  cosmos. Similarly to the Greek intention to bring order to the universe, a brand logo attempts to bring to the public visual attention a company’s identity, belief, principles and values.

 

130,00 lei

Disobedience Is My Joy T-Shirt

Tribute Collection by AWE

This rebel message T-shirt is a pretext for the natural obligation of human beings to resist and rise up against the unfair, the ugly and the foolish in an act of peaceful and clever disobedience which is not only morally correct, but also mandatory in order to preserve the good essence of the human heart. And it is also a tribute to Princess Margaret – an unhappy princess, more glamorous than the world allowed her to be, – and equally to famous writer, H.D. Thoreau, who advised us of the simple living in his work ”On the Duty of Civil Disobedience” and praised human conscience which he believed to prevail over the dictates of law and govern.

165,00 lei

Irremplaçable T-Shirt

Tribute Collection by AWE

Humankind is torn between this vanitas vanitatum we feel perpetually and the continuous desire to overcome this feeling of futility, by replacing it with something more lasting, capable to leave a mark.

The quote, slightly altered, is a phrase frequently attributed to countess Anna de Noailles, famous French poetess of Romanian and Greek descent who chose to ignore her Romanian background, however, friend of Proust & D’Annunzio, recipient of many literary accolades, a sophisticated and ‘pampered’ figure of the French literary circles of early XX-th century who best expressed this double Sisyphean feeling in her well-known phrase.

 

 

 

 

 

165,00 lei

It’s not easy being a Princess T-Shirt

Tribute Collection by AWE

This message T-shirt is a tribute to a glamourous royal character, Princess Margaret, sister of Queen Elisabeth, who fitted so perfectly in this portrait of a ‘poor little rich girl’ of noble descent, smart and funny, a famous socialite and a near rebel of her turbulent time who, despite all gifts life bestowed on her, ended in sorrow and sadness.

And yes, it’s true, crowns and royal titles are not easy either to wear or to bear.

 

 

165,00 lei

Supercalifragilistic T-Shirt

Tribute Collection by AWE

‘’It’s something to say when you don’t know what to say’’ says Mary Poppins. And we agree, because as the Little Prince used to say ”all grown-ups were once children…but only few of them remember it. And we choose to remember that.   

This T-shirt is a tribute to childhood, to its beauty and its magical power and to all the children trapped in adults. Who want to remember their best of time.

165,00 lei
Happy Friday

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